Go-To Man Marketing officially rebranded as Tailored Marketing in October 2025 and introduced new branding. In addition to being more succinct, this new moniker provides the capacity to grow as an organization and develop a first-class team.
Our lead designer took this opportunity to strike a greater logo balance between structure and personality. Our new wordmark was crafted as clean, deliberate, and serious, reflecting strategic thinking, professionalism, and trust.
This foundation is paired with a slightly more expressive display type in the logo to introduce a subtle sense of approachability and individuality. This touch of personality prevents the brand from feeling overly rigid or institutional, while still remaining polished and credible.
While keeping everyone’s favorite avatar, we introduced a new submark and incorporated a more expressive color palette to elevate our brand’s personality and energy.
